Vista Group Product Placement (818) 551-6789

Independently owned since 1972

Vista Group placed the new 2008 Mercedes-Benz C-Class in National Treasure: Book of Secrets

ER Clip: Scott Grimes shows off his Smart car on Must See NBC

Why Vista Group Product Placement?

Because of Vista Group's leadership in the product placement field, and personal relationships with studio presidents, directors, producers, and actors, it is the best choice for your company's product placement strategy.

Vista Group product placement in motion pictures and television is an effective strategy to gain exposure and promote products to the general public.

Products used in motion picture or television are perceived by the audience to be chosen by the star thus receiving an implied endorsement.

Products shown on screen within a film's storyline have higher credibility than products in advertisements which the audience knows are paid announcements.

The recognition of having seen a product in a film, makes the product stand out to consumers during purchasing decisions.

The total number of audience impressions for each placement multiplies as the film moves from theatrical distribution to the video cassette sales and rental market, and then on to cable and broadcast television.

Placements are shown in the context of the show. They cannot be skipped over like print ads, "zapped" by VCR users, or ignored by viewers.

Product placements provide the possibility of promotional programs in conjunction with films that appeal to the manufacturer's target market audience.

With advertising costs skyrocketing, product placement provides a very cost effective means of reaching a broad audience

Product placement can be done for a fraction of the cost of normal advertising or publicity programs.

Producers desire brand name products in their productions to provide them with the "look" of reality demanded by the audience.

California Table Grapes appear in Sony's "Spanglish"

More placement photos